QR code vs NFC: which technology should you choose to collect reviews?

Introduction

Want to make it easier to collect Google reviews at your business? Two technologies are available: the QR code and NFC. But which one should you choose? This comparison will help you make the right choice.

The QR code: the classic solution

A QR code is a 2D barcode that smartphones can scan with their camera.

Advantages of the QR code

• Very low cost: A QR code can be printed for free
• Universally compatible: Every smartphone can scan it
• Easy to create: Plenty of free generators online
• Customizable: Colors, an embedded logo is possible

Disadvantages of the QR code

• Requires an action: Open the camera, aim, wait
• Prone to wear: A damaged QR code becomes unreadable
• Depends on lighting: Hard to scan in the dark
• "Old-fashioned" image: Seen as an outdated technology

NFC: the modern solution

NFC (Near Field Communication) transmits data through simple contact between two devices.

Advantages of NFC

• Instant: A simple tap is enough, no scanning needed
• "Wow" effect: The technology impresses customers
• Durable: The NFC chip is protected, with no visible wear
• Works anywhere: No light needed
• More engaging: The tapping gesture creates an interaction

Disadvantages of NFC

• Higher cost: Requires an electronic chip
• Compatibility: A few old smartphones are not compatible (less than 5%)

Comparison in figures

Which option for which use?

Choose the QR code if:

• You have a very limited budget
• You want to test before investing
• Your customers are less tech-savvy

Choose NFC if:

• You want to maximize the number of reviews
• Brand image matters to you
• You are looking for a long-lasting solution
• Your customers appreciate innovation

Our recommendation

For collecting Google reviews, NFC offers the best return on investment. The higher initial cost is quickly offset by a conversion rate more than twice as high. What's more, the "wow" effect of NFC leaves a positive impression that strengthens your business's image.

MediaPush NFC plates combine the best of both worlds: an NFC chip for compatible smartphones, and a built-in QR code for the rest.