10 tips to get more Google reviews in 2026

Why are Google reviews so important?

In 2026, 93% of consumers check online reviews before making a purchase or visiting a business. Google reviews directly influence your visibility in search results and the trust of your future customers.

1. Always ask for a review

The first rule is simple: ask! Most satisfied customers don't think to leave a review on their own. A friendly reminder after their visit can make all the difference.

2. Choose the right moment

Timing is crucial. Ask for a review:

• Right after a positive experience
• When the customer expresses their satisfaction
• At the end of a successful service

Avoid asking during a stressful moment or while they are waiting.

3. Make the process as simple as possible

The simpler it is, the more reviews you'll get. Use:

• A direct link to your review page (not to your general listing)
• A QR code displayed at the checkout or on the table
• An NFC plate for instant access without scanning

4. Train your team

Your employees are your best ambassadors. Teach them to:

• Identify satisfied customers
• Politely ask for a review
• Explain how to leave a review (if needed)

5. Use follow-up emails

Send a thank-you email after every purchase or visit, including a direct link to your review page. Personalize the message and send it within 24-48h.

6. Respond to every review

Responding to reviews (positive and negative) shows that you value your customers' opinions. It also encourages other people to leave a review.

7. Showcase your existing reviews

Display your best reviews on your website, in your shop window or on your social media. This creates social proof and encourages other customers to share their experience.

8. Create a memorable experience

Customers are more likely to leave a review when the experience is out of the ordinary. A small personal touch, special attention, exceptional service... These moments naturally make people want to share.

9. Use social media

Regularly remind your community that they can support you by leaving a review. Share your best reviews to create a ripple effect.

10. Invest in the right tools

Google review NFC plates are the most cost-effective investment for collecting reviews. They let your customers leave a review in 2 seconds, straight from their smartphone.

Bonus: The negative review filter

To maximize the impact of your reviews, consider the negative review filter. This smart system redirects dissatisfied customers to a private feedback form, so you can solve the problem before it goes public.